NOW in their fourth season in the top flight, Rob Baxter is keen to make sure his Exeter Chiefs players do not start to get too comfortable.
The Sandy Park head coach thinks his side are at their best when they are forced to focus on the job in hand rather than coast through from game to game.
That was the case last weekend at Reading, when they had to come from 23-12 down to beat London Irish with two late tries.
And with champions Leicester in town on Sunday, Baxter knows his players will have to be on top of their game to get anything out of the match.
The former club skipper hopes the visit of Richard Cockerill's men will remind his players what being in the Aviva Premiership is all about.
"We spent a lot of time trying to get into the Premiership to be able to play teams like Leicester, you've got to make sure you relish it every time you play them," he told Echo Sport this week.
"It's very important for me that we don't take anything for granted as a club – we don't take Premiership rugby for granted, we don't take any games for granted or where the club is headed for granted.
"When we get a bit comfortable we're not at our best. It's good for us not to just roll into fixtures.
"It's important for us to appreciate every game we play. We've talked about that this week and about relishing every minute.
"When we relish a game and go for every opportunity a game gives us we're a useful side.
"The very good sides don't need a gee-up. They're good because they're ambitious and they want to win things, that's how we have to be."
The mental side of things is what Baxter hopes will help his side move forward this term.
Having finished in the top six for the past two seasons, the Chiefs coaches need to find ways to take the next step and get themselves in a position to challenge for honours over the coming years.
While there is always room to work on skills, Baxter thinks the attitude of his players can also help them improve.
"Large parts of what we do are very solid. What we have to do is develop that mental attitude that you ram things home whoever you're playing against, whatever the situation," he said. "The key is getting ourselves right every week.
"When you look at the top performing teams in the Premiership, what they make sure they do is perform well against the teams they should perform well against.
"The top of the Premiership is tough, any result can happen on any given day between those teams and I think they know that. What they do is maximise their opportunities against everybody else.
"That's a big thing for us to push through with. Mentally we'll be in a good place against Leicester because we're all aware it's a very big game and you have to be right on the money to be in with a shout.
"To go away to London Irish and win after getting ourselves in a tight spot was very important. That's the kind of result you have to ram home if you want to be at the right end of the table come the end of the season."
Baxter had to make one change to the team for the game against the Exiles as No. 8 Dave Ewers tweaked a hamstring in training last week. However, he is in contention to return against the Tigers.
Several other players are pushing for an inclusion, with Dave Lewis impressing off the bench at the Madejski Stadium and Sireli Naqelevuki continuing his return to full fitness in the A League on Monday night.
Summer signing Don Armand also got 40 minutes for his new club in that match against London Irish's second team but is not expected to force his way into the squad just yet.