Sales fever swept across the city as bargain hunters hit the streets to sample the Boxing Day sales.
Thousands of people descended upon the city centre in search of clothes, electrical goods and other products – many on sale at vastly reduced prices.
Numerous stores took the opportunity to cash-in and clear-out before Christmas Day itself, as part of a concerted effort among retailers to fight back against the economic downturn.
City centre manager John Harvey described the 2013 sales as “brisk” with early indications showing the pre-Christmas deals had outstripped last year.
Mr Harvey said: “The city centre has been busy every day since Boxing Day. Sales were very encouraging before Christmas and it’s been a good opportunity to build on that.”
“These sales will provide a strong launch pad for the New Year, giving retailers confidence going forward. But we’re not being complacent and there will be some tough choices ahead.
“Overall Exeter is moving in the right direction and is very much a winning city.”
Queues began to form outside some stores before sunrise on December 26 to set the tills ringing.
And centres including Princesshay and the Guildhall as well as out-of-town retail parks filled with shoppers throughout each of the six days.
The Echo went out into the city centre on New Year’s Eve to speak with shoppers - and found people who had travelled to the city from as far away as Northern Ireland and Yorkshire to accompany the locals.
Paul Brook, from near Belfast who was in the city visiting his daughter, said: “Exeter is a lovely up-market city. We’ve bought one or two things and are enjoying looking around as it’s such a lovely day.”
Nicola Rowse from Totnes said: “We’ve bought bits and bobs but nothing major. It’s nice to have a look although we would probably have found more if we’d come closer to Christmas.”
Wendy Brooks from Exwick said she was “disappointed” with the sales, but added that her experience had been boosted by having a “lovely” lunch with husband Brian lunch in a city centre restaurant.
Shoppers spent £2.7 billion in a record spree on Boxing Day - packing high streets and shopping centres across the country.
Even though High Street retailers are obliged to offer sale items at the same price online and in store, many found exclusive discounts on Amazon and other websites.