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Coca-Cola Christmas truck is heading for Exeter

By GRichardson  |  Posted: November 10, 2013

Coca-Cola truck

The Coca-Cola Christmas truck drew crowds in Princesshay last year

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The iconic Coca-Cola Christmas truck is coming to Exeter again this year, it has been announced.

The soft drinks giant’s promotional tour drew huge crowds when it rolled into the city last year.

Amid a winter wonderland complete with snow and Christmas trees, visitors were invited to have their pictures taken next to the illuminated truck. Festive helpers were on hand to serve chilled Coca-Cola, Diet Coke and Coke Zero.

The Christmas truck – which has gained a cult following thanks to the beverage company’s popular Yuletide advertising campaigns – will be back in Bedford Street from 10am to 6pm on Sunday, December 15.

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Princesshay centre director Wayne Pearce said: “We are pleased to welcome the truck to Exeter.”

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  • Bungo  |  November 11 2013, 3:12PM

    In the interests of tackling obesity - which is rife in Exeter - this advertising stunt should be banned from the city... Coca Cola is a very unhealthy drink.

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