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Consistent brand image is paramount across all your online activity

By Exeter Express and Echo  |  Posted: March 06, 2014

John Bonney

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The suggestions we have been speaking about in recent weeks have been tiny pieces of a complicated puzzle.

Each piece slots in, and they work together to create a bigger picture – the bigger picture being your online brand as a whole.

Social media, quality content writing, PPC and your website are all building blocks to create an integrated online marketing approach.

Your online footprint needs to be effective and attractive to all potential customers. Your brand needs to be clearly defined across all forms of promotion. You need planning, a well thought out strategy, and a little bit of creativity.

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Ensuring your brand’s image is consistent across all of your channels is paramount. Use the same colour scheme and logo on all your social media, websites, blogs and any other online service you have a presence on.

Then you are creating an instantly-recognisable brand identity, vital for any online business. By building a strong, identifiable and powerful presence, you are communicating your brand’s image effectively.

An integrated approach means everything is working together, like cogs in a sense – each turn is aiding another turn which is generating power, or in this sense, generating quality traffic.

Take the time to figure out exactly what you ultimately want to achieve by being online.Whether it’s online marketing, or offline marketing, by fine tuning all of your advertising to work together, you can create a powerful image that will stick in consumers’ minds.

Integrated marketing is customer focused, and relies on great communication. Listen to your customers, and implement. Even better, ask what your customers want – especially if you have a loyal following on social networks, a great way to learn about your target audience.

We are offering a free report to analyse your overall integrated marketing approach, focusing on areas you may need to improve on, as well as areas you are doing well in. This will give a deeper insight to your current online campaign. It will include an SEO, social, content and website breakdown.

If you have a question for John Bonney, email sshelley@swmg.co.uk

John Bonney will be leading a free online marketing seminar at the Royal Albert Memorial Museum in Exeter on Tuesday, March 25. For more information and to book a place, click here.

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