CITY councillors are being asked to approve spending £12,500 on a promotional campaign to support Exeter's independent traders during the Christmas period.
A report from Richard Ball, the authority's assistant director of economy, recommends supporting marketing activity including the publication of a guide to attract more visitors to the city and highlight areas beyond Cathedral Green and the High Street.
He said: "The Christmas period is a critically important trading period for many small businesses in the city, whether directly or indirectly involved in retail.
"Estimates of the value of this period to annual business turnover regularly assess it as providing up to 40 per cent of the year's takings."
The city council's executive will consider the proposal on Tuesday, November 20.