Independently owned Exiv Boutique – formerly known as Iris Boutique Exeter – unveiled its new brand at a fifth anniversary party.
Guests were welcomed at the shop, just off Gandy Street in Exeter, with a glass of fizz and special guest Judi Spiers. A charity raffle with prizes donated by local businesses raised £318 in aid of the Force cancer charity.
Mother and daughter Marion Harbison and Nichola Hartley bucked the trend in 2008 by launching Iris Boutique Exeter during the height of the recession. Five years later they decided to refresh the business with the new name and a new website, and have also expanded their team by taking on fashion graduate Agne Andrivlionyte.
Marion said: “I can’t believe the shop has been open for five years; it’s gone so quickly and during that period we have gone from strength to strength.
“Since launching in 2008, Exeter has attracted many new businesses which has been good for the local economy and is known as a city boasting great shops, bars and restaurants which attracts visitors from across the South West and beyond. With the launch of our new website it felt the right time to refresh our look and image.
“Whilst being unique worldwide, the name Exiv is devised from the Roman numerals of our postcode EX4 and we feel it encapsulates the contemporary brand image whilst encompassing the rich history of this small but vibrant city.”
Nichola added: “We are so excited about the re-brand and to have the opportunity to hold a birthday party in aid of a worthy local cause.”