An Internet drinking craze which sees people challenged to down alcohol and perform stunts has reached Exeter.
Neknominating has been criticised for the bizarre stunts people have performed, videoed and uploaded to Youtube.
The phenomenon involves people who complete the challenge then nominating two more people to follow them - leading to a viral spread of the trend.
In other parts of the world people have been filmed biting the head off a dead chicken or drinking a pint from the toilet.
Exeter pubs have warned against the craze with Heavitree Social Club posting on Facebook:
“It has been brought to our attention with ref the new nek nomination fad on Facebook. Please be aware this will not be considered as acceptable behaviour on the club premises.”
rD Kostas Agath, medical director at Addaction, which is a drug and alcohol treatment charity, said: “This is not a wise course of action to take, this form of binge drinking in a very short space of time will cause the body serious irritation as it will treat it as a poison.
“This is why education and information on the harms of alcohol is so important, whether you are a young person or an adult.”
Dr Sarah Jarvis, medical adviser to alcohol education charity Drinkaware, said: “Young people often say they feel peer pressure to drink to fit in, but competitions to drink excessively in a short space of time can be dangerous and this should not come as a surprise.
“Quite apart from the risk of accident or injury as a result of drinking to excess, there is another aspect to these online drinking games which is the “cybershame” some young people may experience. Drinkaware research shows nearly half (47%) of 18-24 year olds admitted un-tagging drunk photos of themselves that they didn’t want others to see.
“However there is still a chance that these photos may be seen by universities and prospective employers.
“So while it may seem like a lot of fun at the time, the range of negative consequences are no laughing matter.”