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Festive wow factor boost for Waitrose figures

By WMNCBarnes  |  Posted: December 17, 2013

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Waitrose said it saw a 3.1% year-on-year increase in its sales excluding fuel last week, with its week on week sales up 9%, as it begins the final seven days of trading before Christmas.

Retail director Rob Collins said customers were seeking out festive food and drink items with a ‘wow factor.’

It said among the popular items are chocolates created by chef Heston Blumenthal for the store, which feature flavours including thyme and rosemary.

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