FRIDAY Night Fever is coming to St James's Park for the first time since 2007 – and Exeter City are hoping to give both regular fans and new ones something to dance about.
The club play host to Accrington Stanley on Friday, February 15. The League Two match has been rescheduled from a Saturday afternoon kick-off in an attempt to make it more accessible to supporters who have work commitments at weekends.
Julian Tagg, the club's chief executive, says they are hoping the evening's entertainment will be an antidote to the previous night's Valentine celebrations.
He said: "Valentine's Day is all geared up towards couples – but not everybody is in a relationship," he said.
"So we want everyone to come along and fall in love with City, whether they come alone, with friends, their partners or their kids.
"We're also hoping that by playing on a Friday night people will come along with their work colleagues – especially all those retail workers who are normally busy on Saturday afternoons."
John Harvey, the city centre manager, said: "Friday fixtures are good news for everyone.
"It's a real opportunity for people to leave work and then enjoy the ever-growing café culture we have here in the city centre and then go on to the football club.
"We are also pressing retailers for supporting the idea of extended opening hours and initiatives such as this could really help with that."