HE is the man with the fridge magnet, the bus timetable and the packet of biscuits – and his middle name is Enthusiastic.
He is Mark Gilborson, for the past year Minister for Cranbrook, which, by the time you reach the end of this story, will have probably grown by one or two more families.
The first Devon new town since medieval times, Cranbrook, on the outskirts of Exeter, now has about 250 homes occupied and is growing at the rate of six to eight new households a week.
By Christmas there will be 500 families and by this time next year, 1,000.
To date there have been eight Cranbrook-born babies, two wedding and a funeral.
The school, St Martin's, which recently won a glowing Ofsted report, started with 35 children. This week there were 170 children starting, with three new teachers for three new classes.
Mr Gilborson, 46, and his wife Sharon, who lectures at Exeter College, were about the 30th family to move in to the town and being on the 'ground floor' has made his job of turning a disparate collection of homes and people into a living community, just that little bit easier.
"We are among the original Cranberries, as we call ourselves, so it helps when we come along to welcome newcomers.
"I try to knock on every door, I'm up to around 160 just now. I hand over a bus timetable, a packet of biscuits and a fridge magnet and welcome people to Cranbrook and let them know who I am and where we are.
"We are completely open and ecumenical, all in it together.
"I have to say I am incredibly optimistic for the future of the town, and my middle name is 'enthusiastic'.
Mr Gilborson, a Bristolian who was one of 28 applicants for the Cranbrook job, is already well known in and around Exeter having served as a Methodist minister at Wonford, Topsham Lympstone and Crediton over the last 10 years. He said: "Before I started I visited six or seven other sites, Stevenage, Northampton and others, where there were similar developments and it was plain to see that if you are in at the beginning you are going to be more successful at forging a community.
"We have had great help from East Devon District Council and Exeter City Council and the consortium of builders who envisaged the community needs as part of the development
"The house I live in was provided through the 106 Agreement (paid for by the developers), as was the school and community centre.
"In fact the Housing Minister Mark Prisk has visited us and has told the House of Commons that Cranbrook as an example of how do it."
Mr Prisk told the House: "When I visited Cranbrook I was really impressed with the work of the local Churches Together, in East Devon. Right from the start they have worked with the planners and the developer so that there is already a dedicated Minister for Cranbrook, Mark Gilborson.
"A new community development worker is also in place and the result is that from the start, people arrive and settle together better, as a community
"Whatever I may do as Minister for Housing, communities will not be defined by bricks and mortar; they will be defined by people and how the community binds together."
And its not just the age-old custom of door-knocking that is getting the job done.
Mr Gilborson, well aware of the young people moving in, has turned to social media and Facebook to bring residents together.
'Belonging to Cranbrook' now has well over 400 followers – which means about 80 to 90 per cent of the 250 homes occupied are joining in.
He said: "We designed a logo and set up the Facebook page and it has grown from that, and still growing.
"There are, it seems, three groups of people.
"The first are those who live here and put up simple messages.
"We had one person saying he was putting up shelves and people came to help. Someone lost their cat and people came to look, someone was going to Exeter and people offered a lift.
"The second group are those people who have just moved in or are about to and are asking straightforward things such as internet reception and service providers.
The third are those who are looking to start their own business. We have a health and beauty lady and a woman who has started a hairdressing business from home in Cranbrook. The local dairy is involved delivering door-to-door.
"We have teacher of Spanish, a Zumba class and fitness group.
"We are really celebrating 'localness', working from the base up.
"I met one lady who thought she was the only new mum in Cranbrook and I was able to tell her there were more and we set up a toddler group.
"We have a coffee morning every Tuesday at the school and my wife and I have set up a running group – 14 came to the door the other night for a four-and-a-half mile run and we'll be raising money for children's charities in the Great West Run.
"It's all quite straightforward and I don't slip in the odd homily or prayer."
At the moment the school is very much the centre of affairs – although land has been set aside for a place of worship – again thanks to the 106 agreements.
Said Mr Gilborson: "It will be up to the community to decide what sort but at the moment the school is a brilliant place to meet. Just now we are turning it into a garden (still hoping too as some permissions have yet to be finalised), a place where people can grow their own vegetables, a green space, somewhere you could have a wedding blessing – a village green in a sense."
And local vegetables will be to the fore on Sunday, September 29, when Cranbrook enjoys its first public service, a Harvest Festival at the school with local produce, bread and soup making and some traditional hymns.
Said Mr Gilborson: "I am distributing petals which people can write their hopes for Cranbrook on and we will turn them into sunflowers."
In every way the future is blooming at Cranbrook.