A POPULAR community radio station has linked up with a lifesaving Devon charity to help boost its profile.
The informal partnership between Exmouth's Bay FM and the Devon Freewheelers blossomed from an initial visit from charity founder, Dan Lavery to the studio for an interview.
Keen to support the charity, station manager Andy Green invited Dan onto the show who then went on to present a Saturday morning programme.
And now, Dan has recently been announced as the weekday morning Lifestyle show presenter.
The Devon Freewheelers, is a life-saving charity ferrying urgent supplies of blood by motorcycle between Devon hospitals 24/7.
It supports the NHS in providing an out-of-hours service that used to be carried out by expensive taxis or using ambulances, saving the NHS vast amounts of money and resources.
The charity is run by volunteers but because the charity supports the NHS, it is not eligible for Government grants or Lottery funding so relies entirely on donations.
Throughout 2012 there were 5,048 call outs, averaging 16 a day.
And over the August Bank Holiday there were 108 call outs.
With the cost of fuel approaching £2,000 a month in addition to the costs of maintenance and other essential items, there is a constant need for funds.
Dan said: "It's been a great way to raise awareness of the charity, lots of local people have come forward wanting to host fundraising events for us as a result. A lot of people dismiss us, thinking we're funded by the NHS, but we're not, we don't get paid or have access to funding so donations are essential to what we do.
"Christmas is the hardest time for fundraising, as all the fetes and fairs stop, that's why Bay FM is so crucial as the message gets out straight to the people."
As of March, Bay FM has been broadcasting on air full time.
Up until then, since it was founded in 2006, the station has been an online station, only broadcasting on air during the annual Exmouth Festival.
Andy, added: "We wanted to give the charity a bit of a lift and give them as much publicity as we could.
"It's been working really well, this is what community radio's about."