AMID a 29 per cent surge in applications to the University of Exeter this year, the developer behind Dean Clarke Lofts in Southernhay has adopted a new tactic.
Focusing on elite accommodation and VIP packages for students, including chauffeured Mercedes pick-ups from all UK airports, the student experience in the city is set to reach new heights.
The popularity of the pioneering luxury student build in Exeter has rocketed following its launch, with all of the 30 units now being let ahead of schedule.
Demand for the accommodation, located in the former Royal Devon and Exeter Hospital, went through the roof following the release of an initial 10 lofts in March by Academy Property Consultants, a surge which prompted a second phase of studios to be released before the scheduled date.
It comes as the University of Exeter reported a rise of 34,000 applications for the 2014 academic year – a rise of 29 per cent – following A Level results day.
The university also ranks number seven in the Sunday Times League Tables, has been named The Sunday Times University of the Year and has undergone a £475m makeover at its Exeter and Cornwall Campuses.
"These are exciting times for Exeter and for the student accommodation sector in the city," said Mark Edworthy, managing director of Dean Clarke Estate.
"The success of the Dean Clarke Lofts development proves there is a clear demand for luxury student accommodation. It is fantastic news that all lofts have been let and all were let ahead of schedule."
Students have already started to move in to the new lofts and new VIP packages will help to provide the little home-from-home luxuries.
The meet and greet service has been created to smooth the transition from moving abroad to the UK for international students, who will be met at the airport and taken by their own luxury chauffeur-driven car to the lofts – with a choice of travelling in a Mercedes E Class or a Mercedes Viano from Heathrow or Gatwick. The service will also be available from other regional airports or train stations.
Steve Trave, managing director of academy, the RICS regulated managing agent at the development, said: "With about a quarter of the University of Exeter's students being international and a rising interest in the university on a global level, the introduction of the meet and greet service will prove invaluable to those who are coming to Dean Clarke Lofts from abroad."
Other VIP packages include kitchen kits, study packs, aloe vera refresh packs, connectivity arrival packs and sleeping and bedtime sets, including 10.5 tog bedding and luxury Egyptian cotton towels.
The developers are now turning their attention to the renovation of the rest of Dean Clarke House which will be transformed into prestigious, luxury apartments. For more information about Dean Clarke Lofts and to rent accommodation from the 2014 to 2015 academic year, visit www.deanclarkelofts.co.uk or call 08453 191600.