Equestrian star Mary King helped host Stagecoach’s launch of a £1.5m investment of eight new double decker buses for the Sidmouth to Exeter bus route.
The London 2012 silver medalist was at the event on the Esplanade in Sidmouth.
A vintage horse-drawn omnibus also featured in the launch of the new fleet in front of a large crowd.
Michelle Hargreaves, managing director of Stagecoach South West, said she was delighted with the new investment.
She said: "We are happy to provide an even better service to our customers."