the last three years, Exeter Performance Centre, based at the University of
Exeter's Sports Park, has become renowned for nurturing emerging badminton
talent from across the South West.
September, the Centre has welcomed a new Head Coach, Kelvin Edwards, to its
ranks to help further expand and develop its performance programme.
fully qualified UKCC Level 2 Badminton Coach Tutor Assessor, P.E. Teacher and
Speed, Agility and Quickness instructor, Kelvin brings an impressive C.V and a
versatile skill-set to the role where he will work closely with the centre's 46
said: "As the fastest racket sport, physiologically badminton can be one of the
most challenging to train for. You need the endurance of a marathon runner, the
explosion of a sprinter, superb agility and balance and also a good tactical
knowledge. All these elements need to be trained – the whole package is
Performance Centre follows Badminton England's player pathway offering coaching
to players at all levels. Kelvin will work closely with the South West squads
and student teams, programming their coaching and preparing them for
added: "The Performance programme at Exeter has really begun to grow, and some
real quality and depth is starting to appear. My aim is to get some of our
players performing in the national squads, and with the talent we have I see no
reason why we can't get there.
am really looking forward to the challenge of coaching here. I like the
communications challenges that coaching brings. Every player learns
differently, so teaching has to be adapted to each player to get the point
have a really professional set up here at the moment and there is nothing
stopping a player from getting where they want to go. The whole set up, with
coaching and strength and conditioning is brilliant."
predominantly working on the performance side and overseeing the centre's seven
coaches, Kelvin will also work to develop badminton in the region and get more
young people into the sport by going into local schools as part of the
Badminton Inter-schools initiative.
said: "Obesity is a big problem in the UK at the moment, but sports like
badminton which are very fast and enjoyable are a great way to combat that. It
is important that we don't just teach skills for badminton, but also skills for
life. Etiquette, ethics and morales are all important life skills as are
commitment, effort and determination.
Badminton has to be fun, and that is what we want to show people to get them
involved. Then, once you have a strong group of people playing and enjoying it,
that gives talent the real opportunity to shine."
is a focus sport at the University of Exeter, with students and members from
across the region regularly training at the centre. Kelvin will work under the
University's Director of Badminton Helen Ward who is thrilled to welcome him to
said: "To have someone with Kelvin's experience and skill set will be a real
asset to our programme here. It is always important to bring new people in to help
build and develop the programme and I look forward to working with Kelvin and
hearing his new ideas for the future."