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Oxygen to fuel rise of new hydrogen engine booster

By This is Exeter  |  Posted: July 30, 2008

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HYDROGEN and oxygen go together in the natural world — and now they are also proving the perfect match in the realm of business.

Tiverton graphic design agency Oxygen Creative has just won a contract to develop the brand of Cornish fuel firm My Hydrogen.

The Devon agency has created an e-commerce website and a suite of marketing literature for the St Keverne enter- prise, promoting their innovative fuel-saving technology. With Oxygen Creative now on board to spread their message, My Hydrogen are hoping to grow their business not just in the South West but across the UK.

“It was meant to be,” said Rory Lavers, of My Hydrogen.

“Oxygen works to the BS8555 standard for environmental manage- ment, which means they're green and environmental in their thinking. My Hydrogen has the same values, helping car and lorry drivers reduce their fuel consumption and emiss- ions.”

My Hydrogen says their fuel-saving technology can reduce fuel bills by up to 40 per cent while at the same time increasing the vehicles' performance – using just water.

“We're delighted to be working with this new and exciting environ- mental product,” said Malcolm Buttel, director at Oxygen Creative.

“The product could be a real South West success story, both in terms of business results and the environment. We focus on helping businesses market themselves effectively while staying green.

“My Hydrogen now know that all their print is from sustainable sources using bio-inks, and this reinforces their green credentials.”

The technology developed by My Hydrogen consists of a small generator of hydrogen and oxygen gases which is installed under the bonnet of any internal combustion engine — be it a car, van or camper, boat or even the largest trucks. The gases are generated by electrolysis of distilled water and introduced into the air intake manifold of the engine where they are mixed with the incoming air.

Introducing the hydrogen into the engine enhances flame velocity and enables the engine to operate with a leaner air to fuel ratio. This creates a significantly lower fuel consumption, dramat- ically boosts horsepower and reduces exhaust emissions.

My Hydrogen sell their fuel-saving device online at www.myhydrogen.co. uk and will be exhibiting at London's International Motor Show, at the ExCel centre, until August 3.

Oxygen Creative was founded six years ago by Steve Lodge and the firm now employs five people at its office at the New Hall in Barrington Street.

Steve explained that website design had become an increasingly important part of the business.

He said: “More and more businesses are seeing the importance of developing their web- sites. To create a good website, you need to have a good knowledge of search engines and be aware that the way people read on the web is different. And as a copywriter, you need to write in a short, snappy way.”

“We write all the car brochures for Kia in South Korea, and work with Philips in Belgium and Holland. We have also just written the copy for the new Indiana Jones trading cards.”

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