Fears of a low turnout in the vote to elect Devon and Cornwall's first police and crime commissioner could prove well-founded if the impact made by the candidates through social media is any indication.
On the eve of polling day, the Express & Echo checked out how many people are following each of the 10 candidates on Twitter, and how many have liked their Facebook campaign pages.
The results suggest Twitter has been a more effective campaign tool than Facebook for those hoping to land the £85,000-a-year post. But even then, the number of people engaging with the candidates is miniscule as a proportion of the 1.65 million population of Devon and Cornwall.
And with most residents having received little or no campaign literature through their letterboxes, there are concerns that many of those who do bother to vote will have scant information on which to base their decision.
As of lunchtime today, the candidates were interacting with the following number of people via social media:
Brian Blake (Liberal Democrat): 160 Twitter followers; 31 Facebook likes;
Graham Calderwood (Independent): 31 Twitter followers*;
Brian Greenslade (Independent): 172 Twitter followers; 79 Facebook likes;
Tony Hogg (Conservative): 225 Twitter followers; 71 Facebook likes;
Ivan Jordan (Independent): 786 Twitter followers; 457 Facebook likes;
Tam Macpherson (Independent): 114 Twitter followers; 246 Facebook friends*;
William Morris (Independent): 218 Twitter followers; 63 Facebook likes;
Robert Smith (UKIP): No Twitter profile or Facebook page found;
John Smith (Independent): 153 Twitter followers; 37 Facebook likes;
Nicky Williams (Labour): 495 Twitter followers; 92 Facebook likes.
*The Echo could not find a Facebook campaign page for Graham Calderwood or Tam Macpherson. Mr Macpherson's campaign website directs visitors to his personal Facebook page, where he has 246 friends.