EXETER is being sold as a great place to live and work in a new poster campaign on the London Underground.
Business, education and civic leaders have joined forces to mount an inward investment campaign capitalising on prestigious UK-wide awards for the city's museum, university and college.
'Expect success: Invest in Exeter' is the message of a two-week poster campaign across 10 interchange Tube stations. A delegation from the city travelled from St David's to Paddington to unveil the images.
Exeter City Council leader Pete Edwards said: "Exeter is so proud of the nationally-recognised achievements of the University of Exeter, Exeter College and the Royal Albert Memorial Museum, all celebrated as the best the UK has to offer in their sectors."
Derek Phillips, vice president of Exeter Chamber of Commerce, added: "Local businesses are delighted to celebrate the outstanding success of three of our most prestigious institutions. This reinforces the attraction of Exeter as the place to invest for a successful future."
Joining them on the trip to London were John Laramy, of Exeter College, Stuart Franklin, of the University of Exeter, and Paul Goodes, of developers Eagle One.
In June last year, the Royal Albert Memorial Museum won the coveted 2012 Art Fund Museum of the Year title.
Then in October, Exeter was named University of the Year in the prestigious Sunday Times University Guide 2013. And in November, Exeter College was named Outstanding Provider of the Year and won the Outstanding Leadership of Learning and Skills award at the Times Educational Supplement Further Education Awards.
Exeter was among the top two per cent of locations in the UK for job creation last year and can boast ongoing investment including the development of Exeter Science Park and two new business parks at Skypark and Matford Green. The new community at Cranbrook and the arrival of John Lewis last year are also seen as factors in making the city a prime location to live, work and play.