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Shopping looks set to be the new frontier for Twitter

By Exeter Express and Echo  |  Posted: August 14, 2014

By John Bonney, digital marketing specialist

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John Bonney

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With Twitter having reached just over 271 million users, there are lots of ventures it can go into now it is a fully established social network like Facebook.

All the signs are pointing in the direction of the network branching out into the online shopping game.

Twitter recently made the acquisition of payment infrastructure company CardSpring. Along with this, the social networking site also works with Amazon, American Express and Starbucks.

This means users can be provided with things like special deals, gift options and the ability to add to their online shopping card without having to leave their timeline.

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Several users have spotted a new “payment and shipping” option within the official Twitter Android app, where users would presumably manage their payment methods and enter a delivery address.

All these signs are showing the ever growing anticipation of Twitter releasing its own online shopping service. They also released a “Buy Now” button in an update in late June, around the same time as Facebook.

This is rumoured to rival Facebook’s e-commerce venture, where trial users can buy products directly from small to medium-sized US businesses. This feature is used to drive through sales for companies, by users not having to leave Facebook to purchase the item.

Twitter is simple. With 140 characters, it is easy to grab a lot of information in a short period of time. Going into an e-commerce side of things could maybe make it over complicated, and users might stop using it just as they did with Facebook.

On the other hand, embracing e-commerce would help Twitter lure more advertisers, and maintain user engagement, a system that has proven significant to the company’s investors.

Whether it is successful or not, it is something Twitter feel they have to do to keep up with their competitors.

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