A HOUSE builder is using audio pens to help would be home buyers appreciate its showhomes in Exeter.
Redrow is believed to be the first company of its kind in the UK to introduce the pens, in a bid to enhance the visitor experience. Visitors to The Harrington's, off Harrington Lane in Pinhoe, will be able to use the new technology to guide them around their showhomes on sale.
Using the pen and an interactive map, potential customers will hear a lot of useful information about the home, its fixtures and fittings and some of the brand names featured – for items such as wardrobes, kitchen appliances and even the garage door – all accompanied by a backdrop of sound effects designed to help customers imagine themselves living in the property; from the sounds of cooking to glasses clinking, the patio doors opening, murmurs of conversation and children playing.
Andrew Addison, sales director for Redrow (South West), said: "Customers can look around the showhomes in their own time using the audio pen and then hopefully sit down afterwards, better informed, and run through any additional questions with the sales consultant.
"We also had research showing that 75 per cent of customers liked to look around a showhome on their own on their first visit – but they still had questions. Using the audio pen and interactive map answers those questions but means they still feel in control. It's perfect for bringing the showhome to life."
The audio pens have been developed following research by Manchester based integrated marketing agency Madhouse, whose planning director Clare Briscall explains: "Customers viewing a showhome are already using their senses of sight and touch; the audio pen introduces sound to the equation and also makes them much more involved in the process.
"It encourages the entire family to be part of the showhome experience by interacting with the map and listening to the audio as a group. They also have the freedom to choose their own route around the showhome at a preferred pace."
For more information about The Harrington's go to www.redrow.co.uk/developments/the-harringtons-exeter or call the sales team on 01392 757746.