The Exeter branch of fashion retailer USC has launched a closing down sale.
It is not yet known how many staff are affected by the move.
The shop, which formerly traded as Republic, occupies a prominent position in Exeter’s High Street, on the corner of Castle Street.
Crudely drawn signs appeared in the windows on Friday morning, with large black capital letters informing customers that the store is closing down.
USC has yet to respond to a request for comment.
The blow to Exeter’s retail offering comes more than five years after the city’s original USC store closed. Around 20 staff at the outlet in Princesshay lost their jobs after it ceased trading in January 2009, soon after the company went into administration.
USC was founded in Scotland in 1989. With its head office in Dundonald, Ayrshire, the chain is now owned by Mike Ashley’s Sports Direct business.
Sports Direct bought Republic out of administration last year and merged the business with USC. Since then its stores have either closed or been rebranded as USC.
Fashion business journal Drapers recently reported that Sports Direct approached landlords of 50 Republic stores in February to appeal for concessions and turnover-based rent in order to save the business, but said the rest of Republic’s stores have since closed despite most landlords agreeing to the terms.