MONDAY: I live on the edge of beautiful Dartmoor, just outside Tavistock, so my journey time to work takes about an hour each way. I enjoy the drive though; it takes me through Princetown and Moretonhampstead across the high moors. I often stop to take photographs because every day the view, the light and the sky are different.
Every Monday morning I try to start early to prepare for and have a catch-up with my colleague Stacy Hill. We like to make sure that we keep each other up to speed on work in progress. Stacy is the PR and events manager. She has an amazing ability to come up with great ideas time after time, so we try to brainstorm together for our clients.
She's also the most organised and efficient person I know – so a good talk with her on a Monday can set us up for the week. We aim to have these chats in some of Exeter's best coffee haunts; our favourite at the moment is the Cosy Club. We are now in new offices in Southernhay, so it's just down the road.
Mondays are a really important day for us; we chase coverage that we are expecting, prepare for that week's photo shoots, and catch up with the advertising, design and digital teams on joint campaigns and projects.
On Monday evening I spent time at the BBC. I am volunteering to sit on the board of the Royal Television Society, so we needed to put some ideas and plans together.
TUESDAY: Today we had a photo shoot for our newest client, the Big Cake Show. We all relish the opportunity to work with this client. Apart from the fact that it involves an awful lot of cake, it's also an all-encompassing project.
One of our designers, Marie Lawley, has come up with the branding, our advertising team are working on a strategic marketing plan, and our PR team is working on the PR plan; sponsorships, celebrities and the launch. The first photoshoot has been done at my house and in my garden, which was a real treat. Marie was the art director for the shoot and the photographer was the talented Matt Austin – we love working with him and excitement at the arrival of his photos after a shoot is tangible in the office.
WEDNESDAY: In stark contrast to the Big Cake Show, we had a meeting with another new PR client, the Bariatric Group. Bariatric surgery is the process of losing weight by reducing the size of the stomach, allowing less food to be consumed by the patient. We are working to raise the profile of their eight hospital centres and team of consultant bariatric surgeons that run their own NHS practices.
We have a wealth of success stories lined up for national newspapers and magazines. Our meeting was to schedule some events and photoshoots. Events are a big part of our work too – from launch parties to conferences and press calls.
Stacy and I then spent a very pleasant afternoon with our client Lewtrenchard Manor in Lewdown, near Okehampton. The Murray family have recently bought the hotel back after a gap of nine years. They decided that selling it to a national chain was a bad idea – so when it came back on the market they purchased it again. It's a wonderful location and the perfect place for us to get our creative brains in full gear.
I have written many articles for the Western Morning News and Devon Life among others, so immediately I can see an opportunity for some pieces with them. We are also setting up a timetable of opportunities for press to come along and sample the menu.
THURSDAY: As account director, some of my role is to guide the new business approach for the PR division. This often means sitting with the directors Robert Chalk and Giles Ward to discuss our progress and find out where we are.
We don't win every proposal we put forward, but it is important to understand why and use that knowledge for a new approach.
I then went along with some colleagues to the opening party of a hotel. I enjoy networking and I know it's not everyone's cup of tea but I love to chat to and meet new people. It doesn't lead to new business immediately, but often a few months, or sometimes years, down the line it'll come back.
However, we don't network for the sake of it – there's nothing worse than being seen as someone who turns up to the opening of an envelope.
FRIDAY: I travelled with some of the team to Ashby De La Zouch for a meeting with the board of directors Bott Ltd. Bott are the industry-leading manufacturer and supplier of in-vehicle equipment, specialist and fleet van conversions and workshop equipment.
Working with a manufacturing company like Bott is great – we work on an ongoing strategic level with them on both online and offline PR, including some content marketing and social media strategy. We assist the majority of our clients at board level; it's something that we are very keen on doing.
Friday evenings are spent with a glass of wine in hand at the office with my colleagues – we're often joined by clients too. In fact, when the weather's nice we stand on the balcony overlooking Southernhay; it's starting to turn into a proper little social diary event.
Then I leave work, as per usual at around 6.30pm, go home and switch off for the weekend. Switching off usually means spending time with my girls, doing a little freelance writing for magazines, dabbling with some photography and sometimes adding to the book I'm writing very slowly.